Social Media and Tragedy

This blog post is way off of what I typically blog about. I usually veer away from blasting my personal opinions and I keep it semi-factual…But, this is also my blog and the beauty of this whole thing is that I get to do whatever the hell I want on here. I believe in the power of social media, and since I have become a proprietor of the subject, all things involving social grab at me.  This particular topic tugs at my heart as well as everyone else’s I am sure. In lieu of the event which took place in Aurora, CO, this morning- social media had an eerie role and I had to acknowledge. There are 12 people that didn’t get to watch the sunrise yesterday. This post isn’t about the “Batman Massacre,” but it’s about the incredible digital footprints that have been left behind by the victims. My sister text messaged me Friday morning and told me to go on Twitter and look for @jessicaredfield. I did. I have once again been inspired.

Tragedy strikes everyday, some stories we hear, some stories we don’t. This particular tragedy made national headlines as it was the “deadliest attack in Colorado since Columbine, in 1999″ (which, by the way- that wasn’t that long ago, I might feel a tad better if happened in 1699 or how about not at all). This whole “tragedy-strikes-again” is starting to feel a little redundant. We all know the drill. Media has the whole routine down, everyone knows what to say, the President will make a statement and visit the town, there will be a candlelight vigil the following evening… I’m not judging anyone at all but, it’s disgusting and saddening that our nation has this all down to a science. I hate it, but that’s how it is. The first words that came out of my mouth this morning when my roommate told me what happened were, “And then did the killer shoot himself?” Well, cause that seems to be the trend lately. We are so used to this now.

News of the massacre traveled like lightening via social media. Victims were tweeting as the gunman unleashed his fury on a sold-out movie theater. Unreal. I can’t wrap my brain around how instantaneous the news travels. Because of social media, the term “real time” has taken on a whole new meaning. Twitter’s instantaneous updates have created a whole different dynamic to major events, especially when tragedy strikes. If you Tweet, check out the trending topics #RIPJessica and #RIPAlexSullivan, see how the Twitter community is coming together to honor these fellow “tweeters.” @sully_2003 (Alex Sullivan) was celebrating his 27th birthday.

Sports journalist and social media enthusiast, Jessica Ghawi (@jessicaredfield), “Yankee born, Texas raised, and Colorado blooming,” was one of the victims. She tweeted right before the movie started, and that was her last interaction with Twitter world.  Jessica was a blogger, her last blog was about her near-to-death experience during the Toronto Eaton Centre’s shootings in June. Yeah, she was there…and she wrote about it.

 “I can’t get this odd feeling out of my chest. This empty, almost sickening feeling won’t go away. I noticed this feeling when I was in the Eaton Center in Toronto just seconds before someone opened fire in the food court. An odd feeling which led me to go outside and unknowingly out of harm‘s way. It’s hard for me to wrap my mind around how a weird feeling saved me from being in the middle of a deadly shooting…”

I didn’t know her. But she was one hell of a journalist, and the world has been robbed of a beautiful and intelligent mind. Jessica’s blog has finally gone viral and has been shared over 14k times as of Friday via Facebook and Twitter. Consider it shared one more time today.

The victims…what happens to their digital footprints? Yes, can their loved ones delete evidence of existence? Yup. But often, they will live on. And I love that. Their writings, thoughts, feelings, pictures, memories, friends, and family…will have a place in this big cloud we call the Internet forever. They will remain the way we always remembered them. One of my high school friends died of cancer a couple years ago and his Facebook page is still up. We post on his wall all the time. It’s like he’s still there hangin’ with all of us. It’s an incredible display of continuing love, it’s comforting, and he will always live on.

This is just a side of social media I have never really thought about until now, when I read how many millions of times Jessica’s blog has been shared in less than 24 hours. She’s not here anymore, but her wit, sarcasm, and beautiful writing is still here for everyone to enjoy. Just a thought I wanted to share. My condolences go out to all affected.

“I say all the time that every moment we have to live our life is a blessing. So often I have found myself taking it for granted. Every hug from a family member. Every laugh we share with friends. Even the times of solitude are all blessings. Every second of every day is a gift. After Saturday evening, I know I truly understand how blessed I am for each second I am given.” #RIPJessica

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Top 5 Twitter Faux-Pas for Businesses

Many businesses are on Twitter now, and while this can be an excellent way to provide real time customer service as well as value to your followers- there a couple things businesses need to be cautious of. Is your business making any of these faux pas?

1.  Automated tweets- It is obvious when most of your tweets are automated. Now, I think automated tweets are useful- however, not when every single one of your tweets are just blasts to the world. Remember that part about engagement? Is your Facebook linked to your Twitter? Are every single one of your tweets automated from Facebook?  It doesn’t look very engaging.

2.  Your avatar is lame- Hey egghead! DO NOT tweet if your avatar is an egghead, many people will think you are a spammer. Also, (this is just a personal preference) I feel so much more comfortable interacting with people’s faces rather than a logo or some other sort of an animation. As soon as I see a logo I feel that I will only be hearing about deals and promotions for a business, #fail.

3.  You don’t follow back- This is just Twitter etiquette. If you have 300 or 3,000 followers, and you only follow 17 people- that’s rude! Remember that part about engagement…again?

4.  Not using your Twitter background- This is a valuable piece of real estate, utilize it! Have a graphic artist take your logo to fit your Twitter background. Add your contact info to create a little advertisement for your business. Many businesses are partaking in this and I think it looks great.

5.  Not providing value- Blah blah blah! Make sure what you are tweeting offers value to your followers! Don’t blast nonstop information about your business. Before you tweet, think to yourself: “Does this tweet help or engage my followers?”

Do you have any other faux-pas to add to the list? What are you noticing businesses or people doing on Twitter that annoy you?

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F.A.S.T Looks to Facebook to Help Spread the Word

Jeremiah “JJ” Milan and Carlos Madrid are Reno natives, former UNR athletes and now local business owners. In 2010, Milan and Madrid combined their vision and dreams, which created F.A.S.T Functional Athletic Sports Training. JJ was a football player at Wooster High School; then he represented the Pack at UNR from ’02-’06, and then continued on to play in the NFL with the Raiders, Bears and Colts. Madrid was a baseball player at Reed High school; then represented the Pack at UNR from ’01-’05, and then continued on to play pro ball for various minor league teams including the Reno Silver Sox.

F.A.S.T started in June 2010, training their first few athletes at the WB (a local indoor baseball/softball facility) in the evenings. As the ball really got rolling, F.A.S.T finally opened their own doors in November of 2011 as a full-time business. The once dream is now a reality for JJ and Carlos.

Facebook Numbers:

Likes: 226

Twitter Numbers:

Followers: 72

From the beginning Carlos has been utilizing Facebook to help spread the word of what they’re trying to build. A friend of JJ and Carlos’, Cristy Leck introduced the networking powers of Facebook to the 2 business owners in 2010. Another big contributor was Marissa Milan- JJ’s wife.

“Cristy, Marissa and all of our other clients would mention FAST in each of their posts, they would check-in each time they came in to train and before I knew it- friend requests from people who wanted to just check out what we were doing started to trickle in.”

Facebook and Twitter are convenient and FREE for this young business in terms of marketing- these social platforms are also responsible for 60% of F.A.S.T’s current clientele. Carlos is the main administrator of the facility’s Twitter and Facebook page, and his strategy is to promote as much as possible to his followers and friends. If you check out F.A.S.T’s page you will see YouTube videos (these are great, and often funny) displaying the various workouts one can expect from F.A.S.T’s boot camps. Carlos also constantly promotes and praises his clients for their continuous hard work and dedication.

F.A.S.T caught my attention because they are small business, which started out barely crawling; they were constantly “tweeting” updates and posting videos of what was going on in their building. Carlos was continuously engaging with his Facebook fans and/or clients. Fast-forward 20 months later, they’re up and running in the right direction. I am looking forward to returning to this business in about 6 months to see where they are at! F.A.S.T is looking forward to future growth, and they are taking the necessary steps to get there- especially with social media.

Tweet on boys!

Contact F.A.S.T

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