Jeremiah “JJ” Milan and Carlos Madrid are Reno natives, former UNR athletes and now local business owners. In 2010, Milan and Madrid combined their vision and dreams, which created F.A.S.T Functional Athletic Sports Training. JJ was a football player at Wooster High School; then he represented the Pack at UNR from ’02-’06, and then continued on to play in the NFL with the Raiders, Bears and Colts. Madrid was a baseball player at Reed High school; then represented the Pack at UNR from ’01-’05, and then continued on to play pro ball for various minor league teams including the Reno Silver Sox.
F.A.S.T started in June 2010, training their first few athletes at the WB (a local indoor baseball/softball facility) in the evenings. As the ball really got rolling, F.A.S.T finally opened their own doors in November of 2011 as a full-time business. The once dream is now a reality for JJ and Carlos.
From the beginning Carlos has been utilizing Facebook to help spread the word of what they’re trying to build. A friend of JJ and Carlos’, Cristy Leck introduced the networking powers of Facebook to the 2 business owners in 2010. Another big contributor was Marissa Milan- JJ’s wife.
“Cristy, Marissa and all of our other clients would mention FAST in each of their posts, they would check-in each time they came in to train and before I knew it- friend requests from people who wanted to just check out what we were doing started to trickle in.”
Facebook and Twitter are convenient and FREE for this young business in terms of marketing- these social platforms are also responsible for 60% of F.A.S.T’s current clientele. Carlos is the main administrator of the facility’s Twitter and Facebook page, and his strategy is to promote as much as possible to his followers and friends. If you check out F.A.S.T’s page you will see YouTube videos (these are great, and often funny) displaying the various workouts one can expect from F.A.S.T’s boot camps. Carlos also constantly promotes and praises his clients for their continuous hard work and dedication.
F.A.S.T caught my attention because they are small business, which started out barely crawling; they were constantly “tweeting” updates and posting videos of what was going on in their building. Carlos was continuously engaging with his Facebook fans and/or clients. Fast-forward 20 months later, they’re up and running in the right direction. I am looking forward to returning to this business in about 6 months to see where they are at! F.A.S.T is looking forward to future growth, and they are taking the necessary steps to get there- especially with social media.
Tweet on boys!