“It’s always just been about bikes. It’s always just been about coffee.” -Mark Trujillo
I was wandering down Cheney St. in MidTown Reno looking for The Hub. Owner Mark Trujillo saw me aimlessly looking around before pointing me to a small opening, a former 2-car garage, where I found Reno’s beloved coffee shop. Beginning from the small and discrete location, to the old bikes hanging on the wall and roll-up door on the outside, to the raw brick walls, modern art, and tiny service station on the inside; this place is one of Reno’s best kept secrets. A REAL and authentic coffee shop, The Hub offers the best cappuccinos and coffee in town. If you are looking for a quiet place to study, a low-key place to have private conversation, get a meal, or a sugary flavored non-fat-latte-macchi-frapp-a-what? Then do not come to The Hub. This place is busy, has a “Cheers” like atmosphere, it’s small, gimmick-free, and they are serious about coffee.
Reno native and avid cyclist, Mark Trujillo sold Walden’s Coffee House in 2009 to search for something different; a place, which solely focused on providing the best coffee around. In June of 2009, Mark opened The Hub Coffee Co. in Reno’s MidTown District. Businesses (Sup, Crème Café, Sushi Pier 2, Midtown Eats, etc.) in this district, often unknown to all the tourists, are tiny gems nestled right below the big buildings of Downtown. Mark and his son Joey, 22 and Jessica 20 have created an atmosphere, which depicts the personality of their coffee- raw.
“If I am going to provide a product, I want it to be the best and I want it to be as raw as possible. We do not manipulate our coffee.”
You will not find any blue, yellow, white or pink sugar packets in the building. Non-fat milk doesn’t exist. The only additive they offer is a homemade chocolate sauce for their mochas. Best chocolate I have ever had. Mark gets his coffee from small, intimate, culturally-sound farms that have processes which have been handed down from generation to generation. He receives the coffee bean raw, roasts the beans in-house, and serves his drinks with no fuss or over processing. Watch Mark make yours truly a cup of coffee:
Mark and his son Joey are responsible for creating the buzz around town about their coffee on the expanding world of social media. With their location being so small and discrete, they rely on social media to help spread the word. Did you know that coffee has 300 more properties than wine, and that it’s the 2nd highest traded product in the world next to petroleum? Facts like these can be found on their Twitter. Want to see a never-ending review list with pictures from all of their fans? Check out their Facebook. Want to know about the various coffee beans produced worldwide? We have bloggers on our hands, people! Check out their blog.
“It’s not about specials or sales. It’s about our customers, coffee, how it’s served, or our process. We use social media to excite our customers and depict what we are all about. We are a hidden, local hot-spot and we leverage that mystery and build it up with our social media marketing. I respond to every single comment or complaint, I am building relationships with my fans.”
Mark and his kids are running a business that profits pennies at a time from their coffee, and it has taken time for him to figure out what works best for him. He never makes the same mistake twice, and that he will not lose to competitors. Mark and Joey Trujillo are leading by example on the social media-marketing front; follow these guys to see what’s going on in that 2-car garage on Cheney St., and at their new location in The Discovery Museum.