Leveraging Social Media to Display Your Community

A Facebook page for your business should be viewed as a window into your company’s soul. Now-a-days, when people Google your business (or even just YOU… creepy…) they will select your Facebook page over your website. Why? When individuals view Facebook pages, they are viewing actual human interaction, feelings, personality, professionalism, customer service and all! Also, Facebook is much more “now” than compared to a website. Customers want to see fresh content. Think about it: how often do you update your website, a couple times a year? How often do we update our Facebook pages? For some of us it’s hourly! So because Facebook pages are starting to become equally if not more prevalent than websites, I can’t stress enough how important it is to create a community on your page.

Each and every business has it’s own culture, it doesn’t matter if you sell pencils or are the hottest nightclub in town- every company has a culture. Here is a list of things to think about: your personal story, your beliefs, your employees, your product, your service, your mission statement, transparency, your physical business presence, the city and state you operate out of, YOUR CUSTOMERS, their story, their kids, their pets, THEIR testament as to why they love YOUR business. All of these things are factors, which create your business’s culture. In Jason Falls’ and Erick Deckers’ book, No Bullshit Media, they discuss the idea of “creating a kumbaya effect.” You got it. Think of everyone gathered around the campfire, swaying back-and-forth, maybe holding hands, and singing kumbaya. Develop a strategy to show your “kumbaya” culture on your Facebook to create an online community.

How would a business exude their culture online? Here are some ideas:

  • PICTURES: Include your staff, YOU, your physical location, your product or service, your logo.
  • Videos: Nothing is more powerful than a message delivered via video. YouTube anyone?
  • Content: Encourage customers to leave comments, let them tell everyone else how good your business is. Post valuable tips or advice related to your industry. DON’T SELL. Focus 80% of your content on your fans, and 20% on you and your business. Ask questions; open all kinds of doors that will allow your customers to respond.
  • Provide and nourish a place for your fans to interact.
  • Timeline Photo: This is a new tool, which Facebook recently added. This is the first thing a person will see when person looks at your page. Make sure the picture clearly depicts what your business is all about. See examples below.

Some Reno businesses that are doing a great job displaying their community:

Check out these pages and let me know what you think. Do you feel what their business is all about? Do you sense a community amongst their fans? When you leave these business pages you can have a pretty good understanding of what it would be like to step into their business- and that my friends, is a display of culture well executed.

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