Dolan Auto Group Gives Back via Facebook

Dolan Auto Group has donated $80,000 to schools in the Washoe County School District by way of Facebook. A commercial was launched in March of 2011, calling all locals to go on Dolan Auto Group’s Facebook page and vote for their favorite school project. 20 classrooms were awarded $2,500 and 3 schools were rewarded $10,000. Word spread like wildfire amongst the community, and the race was on. The Dolan family didn’t have a say in which schools received the generous donations; it was strictly the fans that voted. Over 20,000 people from all across the country participated by visiting Dolan’s Facebook page, and each of the winners received a check personally delivered by Tom or Ryan Dolan. If you ask me, this is social media at its best.

Tom Dolan moved to Reno from Redlands, Calif. in 1969 with his brother Mike to attend the University of Nevada. During his time at UNR, Tom befriended and became roommates with Don Weir. Tom earned his degree in social psychology and entered the real world. Selling insurance wasn’t exactly what he had in mind. Soon enough Tom joined his buddy Don Weir at Reno Dodge selling cars for Don Weir Sr. Years later, Tom Dolan became General Manager at Reno Toyota on April 1, 1982. Tom’s successes lead to ownership of Reno Toyota, then in 1990 Lexus of Reno, then most recently Reno Mazda Kia in 2011.

Ryan, Danielle and Brady Dolan spent many days running around their Dad’s dealerships.  If Ryan and Brady weren’t on the baseball field or in the classroom, they were washing cars or picking up cigarette butts in the parking lot.

“If the words ‘I’m bored’ came out of our mouths, you bet the next day we would be at the dealership picking and pulling weeds.”

Tom always emphasized hard work with his kids. Ryan, Danielle, and Brady’s mother Pamela Dolan was a special education teacher; education was also heavily emphasized in the Dolan household. Ryan graduated from ASU in 2000 with a degree in business marketing, Danielle also graduated from ASU in 2002 with a degree in travel and tourism, and Brady graduated from UCLA in 2007 with a degree in sociology. All three also graduated from NADA (National Automobile Dealers Association) in Washington, D.C.

“The business was never forced on us, it was our decision. The only pressure that was put on us was school. We had to go to college.”

All three of Tom’s kids joined the business once they graduated. Ryan and Brady have been put through an extensive training program, cycling them through every department of a dealership. Ryan Dolan became General Manager of Reno Toyota in 2011.

In 2011, Dolan Automotive Group was created as a means to encompass all of Dolan’s dealerships under the same brand, and the slogan “Get in. And join the family.” was coined. Pamela Dolan’s heavy involvement within Washoe’s school district was a big influence in the school project fundraisers. Everyone apart of Dolan Auto Group couldn’t be happier with the successes of the fundraisers. The Facebook campaign not only helped many schools in need, but it also launched Dolan Auto Group’s brand into a household name. Want to witness an incredible display of the N. Nevada community coming together through social media for the greater good? Check out what this business is doing on Facebook as they continue to give back to the community. Hats off to Dolan Auto Group.

Enhanced by Zemanta

3 thoughts on “Dolan Auto Group Gives Back via Facebook

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s