6 Ways to Fuel Your Innovation w/ Customer Insight

This post was originally featured on Startup Grind We’ve all heard the saying “Don’t let the perfect be the enemy of the good.” But most startups haven’t learned that lesson — and it shows in their output. Small businesses invest far too much time and money perfecting their initial products or services. They spend months … More 6 Ways to Fuel Your Innovation w/ Customer Insight

How to Make the Most of Strategic Business Partnerships

This post was originally featured on Switch&Shift.com Massive tasks or projects have the capacity to strain the limits of any company’s knowledge and resources at times. The CEO must decide if it’s worth spending valuable time and money to tackle something that could dramatically affect the team’s productivity. Often, only an outside third party can … More How to Make the Most of Strategic Business Partnerships

If Your Lending Strategy Is Costing Quality Customers, You’re Doing It Wrong

This post was originally featured on CEO.com The financial industry is in flux. Until recently, getting a loan was highly difficult for people with less-than-stellar credit. Traditional products are designed for borrowers with 700-plus credit ratings. It’s a standard that penalizes the 56 percent of Americans who have subprime scores and completely excludes the 45 million … More If Your Lending Strategy Is Costing Quality Customers, You’re Doing It Wrong

Put the Transactional Service Approach to Rest — Celebrate Your Customers

This blog was originally posted on Startups.co If your customers were to make a list of all the ways they’d like to spend their evenings, how many things would they list before they got to “calling a customer service department with a complaint?” A million? And when they do call, which experience do you think … More Put the Transactional Service Approach to Rest — Celebrate Your Customers

Humble Marketing

There are those who talk, and talk some more…and there are those who listen. The marketers who listen to what their customers have to say and put their own thoughts and opinions aside- are the most effective. Humble marketers are the best marketers. It’s Not All About Storytelling. It’s About Listening. As a marketer, my … More Humble Marketing