The days of brands pounding their chests telling everyone how great they are, are behind us. Consumers value humility in brands, just like all humans value humility in one another. I was listening to a sermon the other day and the pastor was discussing likability. There are a few key factors that we all value … More Humble marketing: Is your brand likable?
This blog was originally posted on Startups.co If your customers were to make a list of all the ways they’d like to spend their evenings, how many things would they list before they got to “calling a customer service department with a complaint?” A million? And when they do call, which experience do you think … More Put the Transactional Service Approach to Rest — Celebrate Your Customers
This is a post I have been wanting to get out for a bit as I have witnessed business after business fail miserably with their vendors. Just so that we are all on the same page, what is a vendor? A vendor is a third party who provides a niche service to assist your company, … More How Businesses are Blowing it with their Vendors
There are those who talk, and talk some more…and there are those who listen. The marketers who listen to what their customers have to say and put their own thoughts and opinions aside- are the most effective. Humble marketers are the best marketers. It’s Not All About Storytelling. It’s About Listening. As a marketer, my … More Humble Marketing