6 Ways to Fuel Your Innovation w/ Customer Insight

This post was originally featured on Startup Grind We’ve all heard the saying “Don’t let the perfect be the enemy of the good.” But most startups haven’t learned that lesson — and it shows in their output. Small businesses invest far too much time and money perfecting their initial products or services. They spend months … More 6 Ways to Fuel Your Innovation w/ Customer Insight

Put the Transactional Service Approach to Rest — Celebrate Your Customers

This blog was originally posted on Startups.co If your customers were to make a list of all the ways they’d like to spend their evenings, how many things would they list before they got to “calling a customer service department with a complaint?” A million? And when they do call, which experience do you think … More Put the Transactional Service Approach to Rest — Celebrate Your Customers

Humble Marketing

There are those who talk, and talk some more…and there are those who listen. The marketers who listen to what their customers have to say and put their own thoughts and opinions aside- are the most effective. Humble marketers are the best marketers. It’s Not All About Storytelling. It’s About Listening. As a marketer, my … More Humble Marketing

Davy Ratchford of Northstar, Enlightens with Valuable Personal Insight

“We are so lucky. We are marketers. Everyday, we get to be creative and disruptive for a living.” –Davy Ratchford I am proudly on the board for the Reno-Tahoe American Marketing Association. We host luncheons each month and we host a guest speaker. I want to hear more from the best marketers in our area, … More Davy Ratchford of Northstar, Enlightens with Valuable Personal Insight